Nursing Students Lend a Hand at ‘Cupid’s Ball’ in Santa Clarita

The core philosophy of the nursing curriculum at West Coast University is compassion for others – to serve the community with dedication. That philosophy was embraced by students and faculty in Santa Clarita over the weekend, who volunteered at the 10th annual Cupid’s Ball, a special event held by nonprofit Bridges to Ability. Bridges to Ability provides social, recreational, vocational and educational programs for teens and adults with developmental disabilities in the Santa Clarita Valley. Differently-abled individuals are empowered to maximize their potential to lead a more independent, healthy, and enriched quality of life. Cupid’s Ball is an event designed to promote social interaction and a healthy lifestyle.

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How to do a live interview on a morning TV show

Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento several times and my friend Gus shot this behind-the-scenes video during one interview:

As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:

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“It Just Takes One” Campaign Underway for Boys & Girls Club of the Harbor Area


The Boys and Girls Club of the Harbor Area hopes you will be “the one” to make a financial gift of support this year. The local nonprofit, which has been serving kids in Orange County for more than 70 years, today launched its annual fundraising campaign known as “It Just Takes One” with the goal of raising $110,000 over the course of six weeks. It Just Takes One is launching with great momentum thanks to a gift of $70,000 from Newport Beach philanthropist David Pyle, who offered the donation as a matching gift. Mr. Pyle is the founder and CEO of American Career College, and the Executive Chairman of the Board of West Coast University.

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Video Blog: Covering ACC Graduation in Ontario

Saturday was an amazing day. It was the winter graduation ceremony for American Career College and I was there filming to produce this story; watch to see a university president singing “Row, Row Your Boat” in his speech. Congrats grads!

Video Blog: Kyle Cease Makes Inspirational Visit in Long Beach

It was a pleasure to meet actor and comedian Kyle Cease when he visited the Long Beach campus of American Career College. His powerful message really made an impact on students and faculty – check out the video below. Kyle has an event coming in Los Angeles and you should go see him.

Chiquita Scoots to Raise $10K for Dog Rescue

You’ve probably seen me post about my dog Chiquita, the cute sidekick I rescued from a shelter last year. Her unique talent turns heads.

According to the Humane Society, an estimated 2.7 million healthy shelter pets are not adopted in the U.S. each year, and only about 30 percent of pets in homes
#ScootPooch come from shelters or rescues.

This year, Chiquita and I want to raise $10,000 to support the Baldwin Park Animal Shelter in Los Angeles and dog rescue organizations. We are going to do this using social media. Every time a photo of Chiquita is posted on social media (Facebook, Twitter, Instagram, etc.) using the hash tag #ScootPooch, a private donor is going to give $1.00 towards our campaign. So, to reach our goal we need to get 10,000 posts of her this year. Be sure to use the hash tag #ScootPooch! I will also accept cash donations from people when we are out scooting – all going directly to support foster programs for the shelter and animal rescue organizations in LA and Orange County.

Chiquita is regularly scooting around Laguna Beach, but we will also go for scoots throughout Southern California, including special events such as Strut Your Mutt in LA. We will announce locations in advance on her Facebook page, where you can also get in touch with me to request an appearance at your event.

If you do not live in the area and want to support us, you can donate directly to our cause through her Facebook page at www.facebook.com/scootpooch just click on the “Donate” tab. You can donate as little as $5.00 – every contribution towards our goal will help! You can also donate directly to the LA County Animal Care Foundation, click here for more information.

 

KTLA feature: Long Beach Teen Gets Second Chance

It was a pleasure to work with KTLA on this story about David Rodriguez, a 19-year-old who will be graduating from the Medical Assistant program at American Career College in Long Beach.

Video Blog: Filling Backpacks for Kids With Cancer

I am very proud to have participated in the efforts at American Career College and West Coast University administration; we collected hundreds of items to fill backpacks for kids with cancer. Check out this video story about PADRES, a non-profit organization doing amazing work.

Hackers Steal More Than 4 Million Users’ Info From Snapchat

Snapchat

 

If you use Snapchat you may want to check and see if your user name and phone number was stolen by hackers, as CNN and other news media are reporting a major data breach of the mobile app. Those hackers then posted a database sharing the information for some 4.6 million users online. There is a way to check and see if your info was stolen from this website put up by Gibson Security.

CNN is reporting the hack was seemingly intended to urge Snapchat to tighten its security measures.

“Our motivation behind the release was to raise the public awareness around the issue, and also put public pressure on Snapchat to get this exploit fixed. It is understandable that tech startups have limited resources but security and privacy should not be a secondary goal. Security matters as much as user experience does,” the hackers said in a statement to technology blog TechCrunch.

This is not your father’s Facebook; it’s your…. grandfather’s?

Facebook Logo A new study released by the Pew Research Center’s Internet Project reveals that the number of seniors (users over age 65) is increasing significantly. Other key findings include:

  • Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. [Read more…]

A Christmas video blog

It was a pleasure to visit the American Career College campus in Long Beach for this video story today.

 

A Christmas Story Via Social Media

If you are a regular reader of my blog, you know that I serve as the spokesperson for American Career College and West Coast University. On Friday I came across this public post on Facebook from a woman who lives in Chino, saying that she had paid for the gas of a stranded student in American Career College scrubs:

Screen Shot Dec 12

I reached out to her on Facebook to say thank you, and asked for her address so we could send a thank you note and repay her kindness (but we planned to do much more than that). It turns out that Staci is unemployed, but still found it in her heart to buy gas for the stranded student.

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Study: PR professionals can improve public attitudes by communicating through Facebook during times of crisis

Facebook-logo-1817834.pngSocial networking sites have become incredibly popular in recent years, with Facebook now ranking as the third most popular website in the U.S. With so many people spending so much time on Facebook, public relations professionals are using the site more and more to communicate to the public. Now, researchers at the University of Missouri School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that is experiencing the crisis.

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Nursing Students Inspire $50,000 Donation to Red Cross in Response to Typhoon Haiyan

Administrators and Faculty from West Coast University and American Career College provided a check to leaders from the Red Cross

Administrators and Faculty from West Coast University and American Career College provided a check to leaders from the Red Cross

After the enormous devastation from Typhoon Haiyan became clear, organizations like the Red Cross immediately went into action. Students at American Career College (ACC) and West Coast University (WCU) saw news coverage about volunteer nurses and doctors who were headed to the devastated country to assist, and they were inspired to do something to help. For nursing student Joan Azagra, it was much more personal; a native of the Philippines, her entire family still lives there.

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News Use on Social Media Platforms: New Study From Pew Research

The Pew Research Center’s Journalism Project released a new report today, which analyzes the role of news across social media platforms. Researchers found the level of news consumption varies considerably on different social networking sites —roughly half of Facebook and Twitter users get news on those sites while only a fifth of YouTube users do so.

The report also looks at the demographics of different social networking sites; how many people engage with news across multiple social sites; and social media users’ news consumption habits on traditional platforms. Research was conducted by Jesse Holcomb, Jeffrey Gottfried and Amy Mitchell in collaboration with the John S. and James L. Knight Foundation. They analyzed the characteristics of news consumers and the size of their population across 11 social networking sites.

“News plays a varying role across the social networking sites.1 Roughly half of both Facebook and Twitter users get news on those sites, earlier reports have shown. On YouTube, that is true of only one-fifth of its user base, and for LinkedIn, the number is even smaller. And Pinterest, a social pin board for visual content, is hardly used for news at all,” the report shows. [Read more…]

Companies Must Respond Quickly to Customers on Twitter, Study Confirms

twitter logoLithium Technologies today unveiled research that shows consumers will reward brands that harness Twitter’s power to meet their rising expectations, while punishing those that fail to respond in a timely way.

Customers have high expectations for a quick response: 53 percent who expect a brand to respond to their Tweet demand that response comes in less than an hour, according to the Lithium-commissioned study by Millward Brown Digital. That figure skyrockets to 72 percent when they have complaints.

When companies don’t meet these lofty response expectations, 38 percent feel more negative about the brand and a full 60 percent will take unpleasant actions to express their dissatisfaction.

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The Role of News on Facebook

pew1

On Facebook, the largest social networking site, news is a common but incidental part of the experience, according to a new online national survey. The study is the first in a multi-part research project by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, examining the role of news on Facebook and other social networking sites.

The new survey finds that roughly two-thirds (64%) of U.S. adults use Facebook, and half of those users (47%) “ever” get news there. That amounts to 30% of the overall population who are “Facebook news consumers.” Among this group, roughly 8-in-10 (78%) say they mostly get news when they are on Facebook for other reasons, such as seeing what friends are up to or sharing photos. [Read more…]

Brand Journalism: Serving the Community in LA

This is my latest video story for American Career College. The staff, faculty and students at ACC LA are supporting a local domestic violence shelter.

 

Broadcast News Attracts the Biggest Audiences, but Viewers Spend More Time with Cable

onairTelevision is still the primary way Americans get news at home, with the largest audiences watching network and local news, according to a new Pew Research Center analysis of Nielsen data. But while the cable news audience is smaller, it’s also more engaged.

The study, based on Nielsen’s national panel of metered homes in February 2013, found that 71% of U.S. adults watch local news, 65% watch network news and 38% watch cable news in the course of a month. And on average, cable news audiences spend twice as much time watching news on that platform as local and network viewers spend on those sources.

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CBS News Shines at News & Documentary Emmy Awards

emmy_award_lgWinners of the 34th Annual News and Documentary Emmy® Awards were announced tonight by the National Academy of Television Arts & Sciences (NATAS).  The News & Documentary Emmy® Awards were presented at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Center in New York City.

The event was attended by more than 900 television and news media industry executives, news and documentary producers and journalists. Emmy® Awards were presented in 42 categories, including Breaking News, Investigative Reporting, Outstanding Interview, and Best Documentary, among others.

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The American Conversation Study: How Local TV News Drives Consumer Engagement

Local NewsWeather. Traffic. Sports. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. In large and small communities across America, Local TV News is driving many of our daily conversations, providing a trusted, reliable source of information that is both credible and shareable.

Earlier this year, TVB released its study of Cultural Currency, examining the ways in which mainstream media act as a cultural touchstone. Entertainment and information provided the currency by which people trade on interests in order to maintain and build their interpersonal connections. Nowhere is Cultural Currency more tangible than at the local market level, where first-person conversations fuel our ability to act and transact in the physical world. [Read more…]

Social Media to Fill the Hyper-Local News Gap

CO-Landing-TutorialCO Everywhere announced today its launch of a new mobile platform that leverages social media to create a real-time local news feed of everything happening in the locations you care about most; where you live, work, go to school or your next vacation destination.

The newly released iPhone app pulls real-time social content from 1,000+ sources and filters those stories by geography to keep users connected to any location in the world. CO Everywhere hits the App Store today and is available to be downloaded worldwide on iPhone.

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Meet my new sidekick Chiquita

chiquita the skateboarding dogLast week I saw a story from NBC-4 in Los Angeles by Christina Cocca about a cute Chihuahua that loves to ride on a skateboard. But her adorable talent was not the reason she was in the news – it was because somebody had surrendered her to the Baldwin Park Animal shelter in LA, and the 6-year-old sweetheart needed a new home.

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OC man has sights set on 2016 Olympics

Charlie Buckingham Olympic Contender Proudly Represents West Coast University

Charlie Buckingham is a lot like most West Coast University students; he has a clear objective and it will take dedication and hard work to achieve his goals.

“When it comes to accomplishing my dreams I leave nothing on the table. I work very hard, pursuing smaller benchmarks along the path to my ultimate goal, constantly improving and maximizing on those efforts,” he said. “Just like West Coast University, I aim to be ahead of the curve.”

The 24-year-old California native graduated from Georgetown University in 2011 and is now training full-time in hopes of representing the United States as a sailing competitor in the 2016 Olympic Games. Like athletes in other sports, Olympic sailors rely heavily upon support from sponsors and individual donors for their training and competition. West Coast University recently announced a Buckingham sponsorship.

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Twitter Can Boost TV Ratings, New Research Finds

TwitterNew Nielsen Research Validates That Tweets Can Influence Tune-in Rates While TV Programming Drives Twitter Activity

Today Nielsen released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. This latest study follows research released earlier this year that quantified the correlation between TV ratings and Twitter. [Read more…]

A Facebook Story


I’m often amused by humorous postings from my friends on Facebook, so I decided to write a “story” by combining real posts  and comments from my Facebook friends (I’m stuck at an airport – figured it’d be a fun way to pass the time). This is a story collectively told by my friends… 

Being nice is so last season. My patience is hanging by a thread. Holy Sweet Bamboozles, it’s hot here. Humid doesn’t even begin to cover it. The guy next to me on the plane is so fat the armrest won’t even go down and he smells like rotten bacon. There are about 500 crying babies on this airplane and we are still sitting on the runway for a second hour.  All of these screaming brats are really good birth control reminders.

Wondering: what color does a smurf turn if you choke it?

Every now and again I encounter those who subtly remind me why I drink. But I don’t get drunk, I get awesome. There are no absolutes in life – only vodka. If you want to get technical, vodka is practically a health drink if you just call it potato juice… which it really is, anyway.

Dear Annie Lennox: Would I lie to you??

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Facebook is bigger than TV networks, Nielsen Report Says

Facebook-logo-1817834.png

According to the first major study by Nielsen, the company that has been monitoring TV consumption for decades, Facebook attracts more 18- to 24-year-olds during prime-time viewing hours than any of four major television networks. Data collected shows that in the area of demographics and viewing, the largest social networking site is the favorite source of entertainment in that demographic (who would normally watch television during prime time hours in the past).

“Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now have another option for reaching consumers en masse. Likewise, the availability of true cross-screen metrics enables them to understand how digital can reinforce and complement their TV investment,” the report authors say. [Read more…]

CNN Ratings Surge During Intense News Cycle

CNN logoSome good news for CNN; the network is enjoying double-digit growth in viewers compared to a year ago, while FOX News Channel (FXNC) and MSNBC are loosing viewers. In addition, The Lead with Jake Tapper took the #1 spot in Cable News in the 25-54 demographic, and CNN.com had the highest July on record for page views and video starts. July was a monumental month for CNN. Paula Deen’s “n-word” scandal started the month with a bang, then ratings were buoyed by one of the busiest summer news cycles in years, with coverage of the Hot Shot fireman crew killed in Arizona, the crisis in Egypt, the crash of Asiana Airlines Flight 214 and the trial of George Zimmerman. CNN’s ratings momentum continued with the network finishing a strong second in all key categories. For the third consecutive month, CNN had more viewers than MSNBC and for the third time in four months, CNN dominated MSNBC in the key demo 25-54 rating (MSNBC placed fourth). July represents CNN’s second best demo 25-54 rating performance this year (since Boston bombings in April, 2013).

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Is Anybody Listening? Facebook Users Underestimate Personal Reach, Study Finds

Facebook Admit it: every time you post something on Facebook, you hope it will get “likes” or comments from your friends. In a previous blog I wrote about a study that found using online social networks can have a positive effect on self-esteem and well-being, especially for those who have high levels of attention (likes and comments) on posts deemed ‘life events’ by the social platform.

Have you ever felt disappointed by the lack of attention from your friends on Facebook? When you post something and it gets no attention from friends in the form of likes or comments, does it make you think nobody saw it? The average Facebook user has very little information about who actually sees their content, and a new study from researchers at Stanford University addresses the seemingly invisible audience when there is low reaction to a post. The study was conducted in tandem with Facebook’s data science team, which looked at 220,000 users over the course of a month. They discovered that Facebook users drastically underestimate the size of their general audience by a factor of three, with “Facebook users reaching 35% of their friends with each post and 61% of their friends over the course of a month.” Researchers found that social media users consistently underestimate their audience size for their posts, guessing that their audience is just 27% of its true size.

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Tweet all about it — Twitter can’t replace newswires, study shows

twitter-journalism

News agencies continue to have an edge over Twitter in being first with the news, a new study shows. Research into reporting of news events by Twitter and newswire services has found that while Twitter can sometimes break news before newswires, for major events there is little evidence that it can replace traditional news outlets.

Twitter’s main benefits for news are bringing additional coverage of events, and for sharing news items of interest to niche audiences or with a short lifespan, such as local sports results.

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