Burger Bash to Support the Boys & Girls Club

Do you likbashe burgers? Come and support a very worthy organization while you sample the best burgers in Orange County! I’m proud to serve as a Board member for the Boys & Girls Club of the Harbor Area and we are hosting a tasty fundraiser on Saturday, October 18 at the Lou Yantorn branch in OC (2131 Tustin Ave. in Costa Mesa).

Enjoy live music, a silent auction and restaurant competition. All proceeds from the event will help support the gymnasium renovations at the Boys & Girls Club of the Harbor Area and the 3,100+ local youth they serve. Sample signature dishes from the local chefs from restaurants such as Anders Catering, Bluewater Grill, Daily Grill, Garbanzo Mediterranean Grill, Gaufree Artisan Waffle Sandwiches, Jersey Mike’s, Newport Rib Co. and more.

Cost is $75 per person and includes unlimited tastes and hosted bar from 6 to 7 p.m. Limited number of VIP tables of 10 are available for $1000 VIP tables of 10.

Call 949.642.2245 to order your tickets or visit them online at www.harborareabgc.com. I hope to see you there!

CBS News and PBS Shine at News & Documentary Emmy Awards

National Academy of Television Arts & SciencesWilliam J. Small, CBS News Chief and Former President of NBC News, Receives Lifetime Achievement Award

Winners of the 35th Annual News and Documentary Emmy® Awards were announced this week by the National Academy of Television Arts & Sciences (NATAS).  The News & Documentary Emmy® Awards were presented at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Center in New York City.

The event was attended by more than 900 television and news media industry executives, news and documentary producers and journalists. Emmy® Awards were presented in 43 categories, including the first-ever categories reserved for news & documentary programming in Spanish.

[Read more…]

Five Do’s and Don’ts of Media Relations

media relationsPR Newswire recently shared a great guide to media relations. As social engagement becomes a key priority for all content creators including journalists, generating earned media is even more of a challenge. Often times the potential popularity of a story can trump news value, so if a journalist shows interest in your story, you must be prepared to make the most of that opportunity. Ensure your coverage is high-quality and portrays your brand in the most positive light by following these do’s and don’ts of media relations: [Read more…]

American Career College Summer Graduation

Some 11,000 people gathered at the Citizens Business Bank Arena in Ontario, California (and hundreds more via the online live stream) to celebrate the summer 2014 Commencement Ceremony for American Career College (ACC). More than 1,100 graduates from all five Southern California ACC locations donned caps and gowns to walk across the stage and prepare for a new career in health care. The ceremony marked the largest in the college’s history, organizers say.

[Read more…]

Kelly Craig visits WCU Miami

It was a pleasure to welcome NBC South Florida’s Kelly Craig to campus at West Coast University in Miami for this “look live” segment.

In-studio with David Aizer

It was a pleasure to sit down with with Dave Aizer for this in-studio interview on ‘Inside South Florida’ discussing the new BSN program at the new  West Coast University campus in Miami, careers in nursing and the WCU nursing simulation center.

2014 Study – Impact of Social Media on News: more crowd-checking, less fact-checking

SMING14The Social Media Impact (#SMING14) survey conducted by ING among an international group of journalists and PR professionals shows that dialogue on social media is gaining importance. Journalists widely use social media posts despite having doubts about their reliability. At the same time PR professionals believe that news is becoming less reliable as journalists do less fact-checking.

The ING survey also revealed that a majority of journalists feel less bound by journalistic rules on social media. Social media are increasingly being used as a means of engaging in dialogue, although Dutch PR professionals lag behind their international peers in this respect.

[Read more…]

NYT Innovation Report Maps Road to Digital Future

Nytimes_hqLeaked report admits the iconic news organization is falling behind because it has not embraced the potential of digital platforms.

One of the world’s most venerable news organizations is conducting some serious self-evaluation, according to a report that was recently made public on an industry website. The 96-page report, which was leaked and published online, was written by ten NYT senior staff members, who say: [Read more…]

In honor of National Nurses Week

I manage the news bureau at American Career College, West Coast University and Contemporary Forums and this week I produced these feature stories in honor of National Nurses Week.

While in Las Vegas for the Neonatal Nursing Conference I sat down with Dr. Jennifer Arnold, a physician who co-star’s in TLC’s “The Little People” and asked her about the importance of nursing. Check out what she says below.

West Coast University is ahead of the curve when it comes to the number of male nursing students; at WCU some 25% of undergraduate nursing students are men, compared to the national average of 14%. Learn more about men in nursing in this video celebrating National Nurses Week.

And finally, at American Career College I met Edmond Tafoya, who became a Licensed Vocational Nurse at the age of 60. He shared his story about the long, unexpected journey to becoming a nurse. See the video below.

Study: Twitter is More Narcissistic Than Facebook

twitter logo

New research links narcissism with the number of Tweets college students post and finds that Tweeting is the preferred social platform for narcissists. Researcher Shaun Davenport from High Point University and his colleagues found: “Although ‘conversations’ can occur using Twitter, the medium is designed for one-way interactions where users ‘tweet’ information to their contacts. These contacts are labelled as ‘followers’ in Twitter rather than the more egalitarian label of ‘friends’ in Facebook. Given that narcissists have an inflated self-view and engage in a variety of strategies aimed at bringing attention to themselves, features unique to Twitter may be more appealing to narcissists than those on sites such as Facebook.”

[Read more…]

73rd Annual Peabody Awards Announced

 

Peabody Award

 

A record 46 recipients of the University of Georgia’s 73rd Annual Peabody Awards were announced today on CBS This Morning and www.peabodyawards.com. The winners, chosen by the Peabody board from almost 1,100 entries, comprise the best in electronic media for the year 2013.

The latest Peabody recipients include a pair of high-profile political melodramas, Netflix’s corrosive House of Cards and ABC’s juicy Scandal; A Chef’s Life, a stereotype-cracking nonfiction serial about a farm-to-fork North Carolina restaurant; Burka Avenger, an animated Pakistani series aimed at empowering girls; A Needed Response, a YouTube viral video created by two University of Oregon students that succinctly criticizes rape culture and champions r-e-s-p-e-c-t for women; and two distinctive probes of the dangers of brain injury in professional football, FRONTLINE’s League of Denial: The NFL’s Concussion Crisis and ESPN’s Outside the Lines: NFL at a Crossroads: Investigating a Health Crisis.

[Read more…]

NBC-LA: Scooter Riding Pup Pays It Forward

Chiquita the Scoot Pooch

KTLA: Local Students Spread Joy and Stuffed Animals at Boyle Heights Hospital

It was a pleasure to work with KTLA on this story for American Career College.

6PM news segment:

)

10PM news segment:

)

LA story idea for Tues 3/11/14

STORY OPPORTUNITY: COLLEGE STUDENTS COLLECT MORE THAN 1,000 TEDDY BEARS AND CHILDREN’S BOOKS TO CHEER UP HOSPITALIZED KIDS. GREAT VISUALS! TUESDAY 3/11/14 @ 10AM IN LOS ANGELES 

teddy bear 1 teddy bear 2

CONTACT: JOE COCKRELL or joePRguy@gmail.com
949-793-4074 CELL

DETAILS: The halls at American Career College are filled with teddy bears. Students and faculty at all five Southern California campuses of organized the third annual drive to collect new teddy bears and children’s books for kids who are suffering from serious illness or injury. The teddy bears and books will be donated to local hospitals in LA and Orange Counties, starting with White Memorial Medical Center, a nonprofit hospital in Los Angeles. The drive is part of student community service at ACC, which focuses on health care and nursing education.

[Read more…]

Does Social Media Influence Your Self-Control? Yes, Say Researchers

cookiesUsers of Facebook and other social networks should beware of allowing their self-esteem—boosted by “likes” or positive comments from close friends—to influence their behavior: It could reduce their self-control both on and offline, according to an academic paper by researchers at the University of Pittsburgh and Columbia Business School that has recently been published online in the Journal of Consumer Research.

Titled “Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control,” the research paper demonstrates that users who are focused on close friends tend to experience an increase in self-esteem while browsing their social networks; afterwards, these users display less self-control. Greater social network use among this category of users with strong ties to their friends is also associated with individuals having higher body-mass indexes and higher levels of credit-card debt, according to the paper.

[Read more…]

Nursing Students Lend a Hand at ‘Cupid’s Ball’ in Santa Clarita

The core philosophy of the nursing curriculum at West Coast University is compassion for others – to serve the community with dedication. That philosophy was embraced by students and faculty in Santa Clarita over the weekend, who volunteered at the 10th annual Cupid’s Ball, a special event held by nonprofit Bridges to Ability. Bridges to Ability provides social, recreational, vocational and educational programs for teens and adults with developmental disabilities in the Santa Clarita Valley. Differently-abled individuals are empowered to maximize their potential to lead a more independent, healthy, and enriched quality of life. Cupid’s Ball is an event designed to promote social interaction and a healthy lifestyle.

[Read more…]

How to do a live interview on a morning TV show

Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento several times and my friend Gus shot this behind-the-scenes video during one interview:

As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:

[Read more…]

“It Just Takes One” Campaign Underway for Boys & Girls Club of the Harbor Area


The Boys and Girls Club of the Harbor Area hopes you will be “the one” to make a financial gift of support this year. The local nonprofit, which has been serving kids in Orange County for more than 70 years, today launched its annual fundraising campaign known as “It Just Takes One” with the goal of raising $110,000 over the course of six weeks. It Just Takes One is launching with great momentum thanks to a gift of $70,000 from Newport Beach philanthropist David Pyle, who offered the donation as a matching gift. Mr. Pyle is the founder and CEO of American Career College, and the Executive Chairman of the Board of West Coast University.

[Read more…]

Video Blog: Covering ACC Graduation in Ontario

Saturday was an amazing day. It was the winter graduation ceremony for American Career College and I was there filming to produce this story; watch to see a university president singing “Row, Row Your Boat” in his speech. Congrats grads!

Video Blog: Kyle Cease Makes Inspirational Visit in Long Beach

It was a pleasure to meet actor and comedian Kyle Cease when he visited the Long Beach campus of American Career College. His powerful message really made an impact on students and faculty – check out the video below. Kyle has an event coming in Los Angeles and you should go see him.

Chiquita Scoots to Raise $10K for Dog Rescue

You’ve probably seen me post about my dog Chiquita, the cute sidekick I rescued from a shelter last year. Her unique talent turns heads.

According to the Humane Society, an estimated 2.7 million healthy shelter pets are not adopted in the U.S. each year, and only about 30 percent of pets in homes
#ScootPooch come from shelters or rescues.

This year, Chiquita and I want to raise $10,000 to support the Baldwin Park Animal Shelter in Los Angeles and dog rescue organizations. We are going to do this using social media. Every time a photo of Chiquita is posted on social media (Facebook, Twitter, Instagram, etc.) using the hash tag #ScootPooch, a private donor is going to give $1.00 towards our campaign. So, to reach our goal we need to get 10,000 posts of her this year. Be sure to use the hash tag #ScootPooch! I will also accept cash donations from people when we are out scooting – all going directly to support foster programs for the shelter and animal rescue organizations in LA and Orange County.

Chiquita is regularly scooting around Laguna Beach, but we will also go for scoots throughout Southern California, including special events such as Strut Your Mutt in LA. We will announce locations in advance on her Facebook page, where you can also get in touch with me to request an appearance at your event.

If you do not live in the area and want to support us, you can donate directly to our cause through her Facebook page at www.facebook.com/scootpooch just click on the “Donate” tab. You can donate as little as $5.00 – every contribution towards our goal will help! You can also donate directly to the LA County Animal Care Foundation, click here for more information.

 

KTLA feature: Long Beach Teen Gets Second Chance

It was a pleasure to work with KTLA on this story about David Rodriguez, a 19-year-old who will be graduating from the Medical Assistant program at American Career College in Long Beach.

Video Blog: Filling Backpacks for Kids With Cancer

I am very proud to have participated in the efforts at American Career College and West Coast University administration; we collected hundreds of items to fill backpacks for kids with cancer. Check out this video story about PADRES, a non-profit organization doing amazing work.

Hackers Steal More Than 4 Million Users’ Info From Snapchat

Snapchat

 

If you use Snapchat you may want to check and see if your user name and phone number was stolen by hackers, as CNN and other news media are reporting a major data breach of the mobile app. Those hackers then posted a database sharing the information for some 4.6 million users online. There is a way to check and see if your info was stolen from this website put up by Gibson Security.

CNN is reporting the hack was seemingly intended to urge Snapchat to tighten its security measures.

“Our motivation behind the release was to raise the public awareness around the issue, and also put public pressure on Snapchat to get this exploit fixed. It is understandable that tech startups have limited resources but security and privacy should not be a secondary goal. Security matters as much as user experience does,” the hackers said in a statement to technology blog TechCrunch.

This is not your father’s Facebook; it’s your…. grandfather’s?

Facebook Logo A new study released by the Pew Research Center’s Internet Project reveals that the number of seniors (users over age 65) is increasing significantly. Other key findings include:

  • Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. [Read more…]

A Christmas video blog

It was a pleasure to visit the American Career College campus in Long Beach for this video story today.

 

A Christmas Story Via Social Media

If you are a regular reader of my blog, you know that I serve as the spokesperson for American Career College and West Coast University. On Friday I came across this public post on Facebook from a woman who lives in Chino, saying that she had paid for the gas of a stranded student in American Career College scrubs:

Screen Shot Dec 12

I reached out to her on Facebook to say thank you, and asked for her address so we could send a thank you note and repay her kindness (but we planned to do much more than that). It turns out that Staci is unemployed, but still found it in her heart to buy gas for the stranded student.

[Read more…]

Study: PR professionals can improve public attitudes by communicating through Facebook during times of crisis

Facebook-logo-1817834.pngSocial networking sites have become incredibly popular in recent years, with Facebook now ranking as the third most popular website in the U.S. With so many people spending so much time on Facebook, public relations professionals are using the site more and more to communicate to the public. Now, researchers at the University of Missouri School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that is experiencing the crisis.

[Read more…]

Nursing Students Inspire $50,000 Donation to Red Cross in Response to Typhoon Haiyan

Administrators and Faculty from West Coast University and American Career College provided a check to leaders from the Red Cross

Administrators and Faculty from West Coast University and American Career College provided a check to leaders from the Red Cross

After the enormous devastation from Typhoon Haiyan became clear, organizations like the Red Cross immediately went into action. Students at American Career College (ACC) and West Coast University (WCU) saw news coverage about volunteer nurses and doctors who were headed to the devastated country to assist, and they were inspired to do something to help. For nursing student Joan Azagra, it was much more personal; a native of the Philippines, her entire family still lives there.

[Read more…]

News Use on Social Media Platforms: New Study From Pew Research

The Pew Research Center’s Journalism Project released a new report today, which analyzes the role of news across social media platforms. Researchers found the level of news consumption varies considerably on different social networking sites —roughly half of Facebook and Twitter users get news on those sites while only a fifth of YouTube users do so.

The report also looks at the demographics of different social networking sites; how many people engage with news across multiple social sites; and social media users’ news consumption habits on traditional platforms. Research was conducted by Jesse Holcomb, Jeffrey Gottfried and Amy Mitchell in collaboration with the John S. and James L. Knight Foundation. They analyzed the characteristics of news consumers and the size of their population across 11 social networking sites.

“News plays a varying role across the social networking sites.1 Roughly half of both Facebook and Twitter users get news on those sites, earlier reports have shown. On YouTube, that is true of only one-fifth of its user base, and for LinkedIn, the number is even smaller. And Pinterest, a social pin board for visual content, is hardly used for news at all,” the report shows. [Read more…]