These high-tech mannequins can talk, helping PT students learn

Graduate students from University of the Pacific’s Speech-Language Pathology joined with Doctor of Pharmacy (PharmD) and Doctor of Physical Therapy (DPT) students in this simulation where the patients are high-tech mannequins that can talk. Do they complain about the hospital food? This is my video news story from the Stockton campus event.


 

Give Kids a Smile Day

A goat tried to eat my microphone while filming this story at the University of the Pacific’s Dugoni School of Dentistry in San Francisco.

National Girls & Women in Sports Day

University of the Pacific student athletes and coaches hosted more than 150 Stockton-area girls for clinics in various sports to celebrate the 32nd annual National Girls and Women in Sports Day on Feb. 3. The annual event has empowered women and girls to embrace physical activity and build their courage, confidence, and character through participation in sports. The event was covered by the Stockton Record with a story and photos.

Physician Assistant Students Celebrate White Coat Ceremony

Faculty, family and friends gathered in support of the inaugural cohort of Physician Assistant (PA) students at University of the Pacific in Sacramento, celebrating their White Coat ceremony and I filmed this news story at the event. For more information about the Master of Physician Assistant Studies program visit http://dental.pacific.edu/academic-programs/residency-and-graduate-programs/master-of-physician-assistant-studies

Parkinson’s clinic serves community, helps students

Faculty and students in the Doctor of Physical Therapy and Doctor of Pharmacy programs at University of the Pacific hosted a Parkinson’s Disease clinic at the Stockton campus, providing community outreach while giving students the opportunity for practical experience with patients. This was the 5th annual clinic.

Stockton Mayor wants you to go to college

A fantastic announcement from Stockton Mayor Michael Tubbs at the Bob Hope Theater today: Stockton Scholars will provide scholarship money to every student who decides to go to college or trade school, starting with the SUSD class of 2019. I wrote this story for the University of the Pacific newsroom after attending the event.

Hundreds of area high school students and local officials packed Bob Hope Theater in Stockton on Jan. 16 for a special event where the mayor announced a new initiative to increase the number of youth who earn a college degree.

Mayor Michael Tubbs said he secured a $20 million grant to launch “Stockton Scholars,” a new program modeled after similar successful endeavors in cities like Long Beach and Oakland. Tubbs said the goal of this new city-wide scholarship program is to triple the number of Stockton students who both enter and graduate from college over the next decade – and retain them in the community. Through Stockton Scholars the city is providing students in the Stockton Unified School District with scholarships focused on local institutions, including University of the Pacific.

[Read more…]

UOP on NBC Sacramento – Audiologists warn about hearing loss

Most teenagers listen to music with ear buds, but did you know there is a very real risk of permanent hearing loss from long periods of exposure to high volume? Experts from the audiology faculty at University of the Pacific have some recommendations.

 

Christmas Lecture Was a Blast

It was fun to be there as University of the Pacific faculty members Balint Sztarary and Liang Xue presented the 7th Annual Faraday Christmas Lecture at Pacific campus in Stockton. The annual Faraday Lecture featured the chemistry professors dressed as 19th century chemists, carrying out experiments that delighted audiences of all ages. The tradition comes from the Royal Institution of Great Britain’s Christmas Lecture, which has offered a science lecture to children in the London community since 1825. The famous scientist Michael Faraday presented more of these lectures than any of his contemporaries, and the series was eventually named after him. The annual lecture pays homage to Faraday while also entertaining Stockton youth and teaching them about chemistry. Here’s my video story from the event.

AUVSI leads effort to urge caution with new drone regulations

The Association for Unmanned Vehicle Systems International (AUVSI) along with 13 other organizations sent a letter to members of Congress urging them to consider the potential consequences for the unmanned aircraft systems (UAS) industry if the legislation was enacted affecting the federal sovereignty of the airspace. The letter was signed by a diverse group of organizations, industries and companies that represent UAS manufacturers, commercial and recreational users, and aviation stakeholders.

[Read more…]

Storytelling to Save Lives

I was recently hired to produce a video for the Sedona show for This Is My Brave, a thriving new nonprofit with a vital mission: to end the stigma surrounding mental health issues by sharing personal stories of individuals living successful, full lives despite mental illness through poetry, essay and original music, on stage in front of a live audience, and through stories published online. “Through the sharing of stories and experiences of those in recovery, we provide a sense of community and hope; and encourage others to share their stories. We believe that each time one of us shares our story, there’s another crack helping to break down the stigma surrounding mental illness. Right now, it’s time to #LiveBrave, stand up with us to say #isharemystory and help us bring mental health issues into the spotlight because they’ve been in the dark too long.” To learn more visit www.thisismybrave.org.

Coming Soon: Safe Flight Drone Services

Harris Poll Study Shows Political Effect On News Media’s Brand Equity

News media brands experienced a stark change in brand equity post-election, according to new research from The Harris Poll. Conservative support for TV News and News Services – including Fox News – declined across the board in the wake of “fake news.” Liberal-leaning consumers boosted support for The New York Times and CNN, while their support of Fox News declined sharply. [Read more…]

ACP 2017 Convocation

I visited San Diego for this story about the ceremony inducting new Fellows.

Drone operators rally in Laguna Beach

I was part of a group of local FAA licensed drone pilots who rallied in Laguna Beach in response to a proposed city ordinance that would ban drone flights and require a special permit for drone filming and photography within city limits. The group successfully convinced the City Council to compromise by delaying the new rules and creating a committee of commercial drone operators to assist with updating the drafted ordinance. I’m very pleased that the City Council listened to our concerns and is engaging the commercial operators in an advisory role. I am also grateful to the Law Firm of Anderson, McPharlin & Conners and its attorney D. Damon Willens for the research and information he has provided regarding the matter.

Recent news coverage of our efforts include stories in LA TimesLaguna Beach Indy and SUAS News.

To view my online portfolio of drone and video production work visit my other website www.joevideopro.com.

 

Millennials in PR Feel Unprepared to Offer Companies Advice on Moral Dilemmas at Work, Study Finds

As the ‘doers’ become ‘deciders,’ they also don’t expect to encounter ethical issues on the job, Baylor researcher says

Millennials who are pursuing careers in public relations do not feel prepared to offer advice on ethics to their companies — and in fact, they do not expect to face ethical dilemmas at work, according to a Baylor University study.

[Read more…]

California Cool a Great Success

On Saturday, February 4, Laguna Art Museum’s annual Art Auction fundraiser with works by over 100 California artists reached sales of over $366,000 [see my video story from the event above].  Proceeds from the event benefit the museum’s exhibitions and education programs. The highlight of the evening was the much anticipated live auction led by Aaron Bastian of Bonhams.  The museum once again partnered with Paddle8, the leading online auction house, and absentee bids from near and far added a further element of excitement to the competitive bidding.

[Read more…]

Digital transformation of major newsrooms focus of new $4.8 million project

The John S. and James L. Knight Foundation and The Lenfest Institute for Journalism today announced $4.8 million in new funding to expand a project that helps advance digital transformation at local news organizations across the country.

In October 2015, with support from Knight Foundation, Temple University’s School of Media and Communication announced the Knight-Temple Table Stakes project designed to help four major metropolitan daily news organizations accelerate a shift to digital from print, evolving their practices to reach new audiences and better engage their readers and their communities. The project involved the development and application of the technology, workflows, roles and skills required to sustain a successful news digital organization. More than 50 leaders from four leading news organizations—The Dallas Morning News; the Miami Herald; the Minneapolis Star Tribune; and Philadelphia Media Network, which is home to The Philadelphia Inquirer, the Philadelphia Daily News and Philly.com—spent a year focused on creating approaches to advance digital transformation.

Building on strong early results, the initiative is being expanded under a new name, the Knight-Lenfest Newsroom Initiative, signaling the introduction of a new leadership partner, The Lenfest Institute for Journalism, based in Philadelphia. Knight Foundation is committing $3.3 million, adding to its $1.3 million in previous support. The Lenfest Institute for Journalism is investing $1.5 million. [Read more…]

Facebook commits $20 million to community groups

facebook-company-headquarters
Facebook announced a new partnership program with local community organizations, committing $20 million toward affordable housing, job training, and legal services available to more people in the area surrounding its Silicon Valley headquarters. The effort involves groups such as Youth United for Community Action, Faith in Action Bay Area, Community Legal Services in East Palo Alto, and Comité de Vecinos del Lado Oeste — East Palo Alto, along with the local governments of East Palo Alto and Menlo Park.

[Read more…]

Talking turkey: Thanksgiving by the numbers

 

Winter Fantasy at Sawdust in Laguna Beach

Winter Fantasy kicked off at the Sawdust festival grounds in Laguna Beach and I visited for this community news feature on Facebook.

Study: Civic engagement strongly tied to local news habits

screen-shot-2016-11-26-at-10-05-17-pmThe Pew Research Center has released an intriguing new study that finds local voters and those who feel attached to their communities stand out, and how they stay informed  via local news organizations plays a key role in their community life.

The study, in association with the John S. and James L. Knight Foundation reveals that “overall, the civically engaged are indeed more likely than the less engaged to use and value local news. But two particular aspects of civic engagement stand out as most closely associated with local news habits: a strong connection to one’s community and always voting in local elections. Americans with one of these two attributes, the study finds, consistently display stronger local news habits across a range of measures: news interest, news intake (the number and types of sources they turn to) and news attitudes – their views of local news organizations. [Read more…]

California is not forgiving Liberty Mutual for misleading consumers

A screen shot of one of the misleading television ads [Source: YouTube]

A screen shot of one of the misleading television ads [Source: YouTube]

Marketers can learn a valuable lesson from Liberty Mutual Insurance today, but it’s one that is hopefully taught in most Marketing 101 classes: review your advertisements for all regulatory compliance or it could cost you big time. In Liberty Mutual’s case it’s to the tune of $925,00 in penalties in California, not to mention the very real damage to its reputation and brand.

The Riverside County District Attorney’s office announced today in a press release that a consumer protection lawsuit against the Boston-based insurance company has resulted in a settlement. The civil complaint alleges violation of California’s false advertising laws by failing to disclose to consumers in the ads that “accident forgiveness” was in fact not available in the state yet countless advertisements had been running in California for over two years. State law requires that all advertising must clearly and conspicuously disclose any material facts that viewers need to avoid being misled. It is alleged in a complaint filed in the case that the disclaimers in the Liberty Mutual ads were unlawful because these ads could convey “an overall impression that California consumers would receive this benefit as part of Liberty Mutual car insurance,” which was not true.

[Read more…]

McDonald’s needs more than a bunch of Millennials doing social media

[photo via Facebook]

[photo via Facebook]

A headline in the WJS this week piqued my curiosity. “McDonald’s Turns to Social Media to Draw Millennials: Fast-food chain recently hired 200 people to bolster its digital efforts and win back young adults.” Julie Jargon writes that McDonald’s is beefing up its corporate digital marketing team in hopes that this fresh team of 20-something’s will revitalize slumping sales among younger consumers with their magic social media wands. I found no press release regarding the digital hiring boom but clearly this article was pitched by a P.R. firm to garner coverage implying that this new endeavor is going to help McDonald’s get a bigger bite from the Millennial market.

How is it that, in 2016, one of the world’s largest and most valuable brands is just now realizing the importance of a strong digital team? This pivot by McDonald’s represents a prime example of ineffective corporate culture that Unilever CMO Keith Weed calls a generation of marketers leading business today who are bluffing about their knowledge of the digital landscape. Maybe that’s a reason why, at the same time the company is on-boarding Millennials in droves, a number of senior executives are leaving.

[Read more…]

My day at the OC Auto Show

The OC Auto Show was held at the Anaheim Convention Center and I spent the day filming at the event on Saturday. Here’s a short montage of some of the footage – the exhibitors amazed me, especially Jeep and Ford. Don’t miss this event next year!

 

The Taste of Laguna is Delicious

I visited the annual event hosted by the Laguna Beach Chamber of Commerce for this short story (and I think I gained about 10lbs). It was fantastic – over 30 local restaurants sampling their fares.

Cool time-lapse at Main Beach

The layer of clouds gave way to another lovely sunset at Main Beach in Laguna Beach, CA.

A stunning light show from mother nature

I captured this time-lapse during a photo shoot in Laguna Beach, which shows how quickly lighting conditions can change but also a cool light show from mother nature.

Two minute tour of luxury rental available in Laguna Beach

Some real estate eye candy for you from Laguna Beach, California – check out the video tour I filmed of this luxury rental available for lease. Who wouldn’t want to live at this place? 2419 S. Coast Highway in Laguna Beach.

For more info: http://idx.mobilerealtyapps.com/crmlsapp/crmls/LG16134626

 

 

What was in the Dana Point time capsule?

What was buried for 50 years in the time capsule at Dana Point Harbor? Watch my story to find out.

Full moon drum circle

At sunset on every full moon evening, a group of locals gather in Laguna Beach, California for a drum circle. Here’s my video story from the August full moon: