My Brother’s Keeper

Organizational storytelling is a powerful tool for creating brand affinity and generating content that is engaging and builds a sense of community. Here’s a story I recently discovered at University of St. Augustine for Health Sciences.

They aren’t twins, but Joshua and Kyle Rasmussen share a bond that could rival any multiple-birth sibling closeness. Born just 16 months apart, the brothers became inseparable as kids growing up in Orange County, California. The tight bond they developed in their youth has carried them on a journey through graduate school, and today they both walked across the stage at the San Marcos commencement ceremony earning their doctor of physical therapy (DPT) degrees.

Read the entire story online at: My Brother’s Keeper