PR Playbook: Brandman University – General News Highlights

Brandman University – General News Highlights

Feature story about new app-based degree program that first ran on CBS in LA was picked up by Newspath and fed to affiliates – in all the story ran on 104 CBS sta9ons across the U.S. and CBS This Morning. First national TV story for the university


Dr. Felica Haecker, one of the first Ed.D. graduates, was a guest on Good Day Sacramento and discusses her experience at Brandman University.

CBS 2 & KCAL 9 feature stories about commencement speaker (story ran 9 times on the two stations)


Labor of Love: as spokesperson for Brandman, Joe Cockrell did two live segments on Good Day Sacramento to discuss the teacher shortage facing the state and 9ps for adults looking to go back to college


  • Front page (Daily Pilot) feature with photos also ran in metro sec9on of LA Times: brandman-grad-20160528-story.html
  • Front page, above the fold feature story in OC Register about Veteran student who overcame a terminal cancer diagnosis and the university created a scholarship in his honor hUp:// veterans.html

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PR Playbook