NYT Innovation Report Maps Road to Digital Future

Nytimes_hqLeaked report admits the iconic news organization is falling behind because it has not embraced the potential of digital platforms.

One of the world’s most venerable news organizations is conducting some serious self-evaluation, according to a report that was recently made public on an industry website. The 96-page report, which was leaked and published online, was written by ten NYT senior staff members, who say:

“Our core mission remains producing the world’s best journalism. But with the endless upheaval in technology, reader habits and the entire business model, The Times needs to pursue smart new strategies for growing our audience. The urgency is only growing because digital media is getting more crowded, better funded and far more innovative.”

They also note that “more than ever, the hard work of growing our audience falls squarely on the newsroom. The realities of a cluttered Internet and distracted mobile world require extra effort to get our journalism to readers. This work requires creativity, editorial judgment and offers us the chance to ensure that our journal-ism lands with even greater impact.”

The authors interviewed hundreds of people, from NYT staff to external experts and academics, and present a proposal that suggest they must: grow the audience, strengthen the newsroom through more collaboration, create a newsroom strategy team, and map a strategy  to make the newsroom a truly digital-first organization.

On the heels of Jill Abramson’s firing and the leadership shuffle, it will be interesting to see what innovations can be made to move NYT forward in the digital era.