If given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by SocialMoms.com, a network of 35,000 influential moms who are active in social media.
Results of the SocialMoms 2012 Valentine’s Day Survey revealed the need for human connection significantly outweighs those connections made via social media. The average SocialMoms.com member is ranked in the top .05% of all Twitter users by follower count, is five times more likely than the average woman in the US to carry a smartphone, and twice as likely to own a tablet computer.
When women were asked what gift they would want for Valentine’s Day, a romantic night on the town with their spouse/partner (57%) trumped tech favorites, like the Apple iPad 2 (28%) and Kindle Fire (12%). Not surprisingly, just 2% of respondents indicated a desire to get lingerie this Valentine’s Day.
“SocialMoms has a unique audience of moms who are very active and influential in social media, across blogs, Facebook, Twitter, Pinterest and Instagram,” said Megan Calhoun, founder and CEO of SocialMoms.com. “Given the addictive reputation of social media, we were surprised to discover that women who are very active in social media clearly value intimacy over virtual connections this Valentine’s Day.”
When survey participants were asked how they will use social media this Valentine’s Day, the top answers included “Wish my friends a happy Valentine’s Day on Facebook, Twitter, etc.” (37%), “Integrate Valentine’s Day into a blog post or status update” (28%), “Check out Pinterest for inspiration and ideas” (20%), and “Share pics via Instagram” (5%).
The SocialMoms 2012 Valentine’s Day Poll surveyed 818 moms on SocialMoms.com from Feb. 7-12, 2012.
Other survey findings include:
- About 30% of SocialMoms members will spend up to $25 this Valentine’s Day, while 26% will spend $25-50 dollars. Almost one in five (20%) won’t spend a dime.
- A majority of the SocialMoms audience have 2 children (44%), while 27% have just one child; about one in five moms surveyed had 3 children (20%) in her household.
- Most of the SocialMoms members consider themselves “Suburbanite” (55%), while others considered themselves “Rural Americans” (24%) or “City Dwellers” (21%).
Located in San Francisco, SocialMoms is an active community of 35,000+ influential, tech-savvy, social media “moms” that reaches more than 55 million unique users in the US. Nearly 95% of the members of SocialMoms are active Twitter users, and with an average of 1544 followers, they’re in the upper 0.5% of all Twitter users ranked by follower count and have double the average Klout score. Nearly 75% are active bloggers and 13,000+ maintain Facebook Fan Pages. At SocialMoms, members connect on a variety of topics, from pop culture to business advice. SocialMoms helps its members grow their personal brands online through media opportunities and high-integrity marketing campaigns with well known brands like Unilever, P&G, Kraft, Pepsi, Coke, Disney, Kimberly-Clark, Dove, Clorox, Alamo and more.
Visit SocialMoms.com to learn how you can get involved, or follow SocialMoms on Twitter (@socialmoms) or Facebook ( www.facebook.com/socialmoms.com ).