The CBS Evening News With Scott Pelley debut week showed strong gains in households and viewers, according to Nielsen data. Against the same week last year, the CBS broadcast increased in households (up +3%) and viewers (up +6%), according to Nielsen live plus same day ratings for the week ending June 10, 2011. Pelley replaces anchor Katie Couric.
“We are extremely pleased with the quality of the broadcast and delighted with the increase in viewers who tuned in to see the ‘CBS Evening News with Scott Pelley,’” said Patricia Shevlin, Executive Producer of the broadcast.
The CBS Evening News with Scott Pelley was also up a significant +9% year-to-year in Nielsen’s top ten American markets.
National Ratings, June 6-10, 2011 (Ages 25-54)
3.8 (HH) 8 5,743 1.3
Same Week Last Year (June 7-11, 2010)
3.7 (HH) 8 5,440 1.3
Have you been watching? What do you think of Pelley and the new tone he brings to CBS News?