Nearly every day I see organizations violating Facebook’s rules for promotion and it’s not just small businesses; major brands are executing Facebook schemes that could result in the company being banned from the site, which has started to crack down on violations.
Before you engage any promotion on Facebook you need to review the official promotion guidelines, but here are the basic rules you need to know about promotions on Facebook:
You must use a third-party application to manage any contest on Facebook, no matter how big or small the prize. What is a third-party application? Check out any of the following providers: Wildfire, Fanappz, Vitrue, BuddyMedia, Votigo, ContextOptional, BulbStorm, NorthSocial, Momentus Media, Friend2Friend or Strutta.
You can not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, liking a Page or checking in to a Place cannot automatically register or enter users into a promotion.
You can not require users to take any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you can not hold a contest that requires users to like a post, comment on a post, or upload a photo.
Facebook promotions are a very effective way to build up your fan base and generate buzz – just make sure you are following all guidelines or you risk your organization being banned from the site. Have questions about social media promotion? Contact me.