3TV Using Social Media for Good: A ‘like’ on Facebook will get donation to Salvation Army

3TV (KTVK) and the station website, azfamily.com, are putting the power of giving in the hands of their Facebook fans. On May 30th 3TV launched a community service campaign utilizing social media to gather 20,000 bottles of water for The Salvation Army’s Extreme Heat and Hydration relief efforts. With every Facebook ‘like’ a bottle of water will be donated to the Salvation Army’s program, which is designed  to provide the valley’s homeless and elderly populations with bottled water during Arizona’s warm summer months.

Local air conditioning company, Air Conditioning by Jay, generously donated the bottled water to support the campaign. The goal is to generate enough ‘likes’ to donate 20,000 bottles of water at the station’s annual one-day bottled water drive on June 16, 2011. The campaign will be promoted on-air and online utilizing azfamily.com and 3TV’s talent and station social media accounts. Updates on the water drive can be found via twitter using #3TVwater.

“We’re excited to be using our social media resources to support the community,” said Jim Carr, Director of Digital Media for 3TV and azfamily.com. “Our commitment to the community is not just what we do on-air but what we do online as well.”

During the summer months, when the National Weather Service declares an extreme heat warning, members from The Salvation Army’s Extreme Heat and Hydration Project respond by setting up hydration stations at 12 locations throughout the valley. In addition to the free standing hydration stations, Phoenix police cruisers are equipped with ice chests and bottled water to provide heat relief during their normal circulation of Phoenix. 3TV’s bottled water drive provides all the water for these efforts.