Facebook Releases Guide to Social Marketing Best Practices

Facebook has released the “Best Practice Guide For Marketing on Facebook,” a comprehensive overview of how to utilize┬áthe social media site for marketing your business, products or services. Specific to Facebook, the guide is a practical overview that provides real-life examples from brands like M&M’s, OnStar, Clorox, Shane Co., Adidas, Levi’s, Sephora, 1800Flowers.com and more.

The 14-page document outlines the Facebook ecosystem and shares the “guiding principles” for branding on Facebook:

  • Build a strategy that is social by design
  • Create an authentic brand voice
  • Make it interactive
  • Nurture your relationships
  • Keep learning

Also outlined are Facebook strategies by objective:

  • Foster product development and innovation
  • Generate awareness
  • Drive preference and differentiation
  • Increase traffic and sales
  • Build loyalty and deepen relationships
  • Amplify recommendation and word of mouth
  • Gain insight

You can download a copy of Best Practice Guide For Marketing on Facebook below; it is definitely worth reviewing, whether you are a social media pro or a novice trying to figure it all out.

Download the Best Practice Guide For Marketing on Facebook