Taco Bell today announced what they are calling “the world’s biggest taco giveaway on Facebook.” The measure comes on the heels of major media attention to the lawsuit alleging that the fast-food giant uses meat that is only 36% beef.
Beginning today, Taco Bell will thank each of its Facebook fans with a free Crunchy Seasoned Beef Taco. The online offer is only available to Facebook members who “Like” the Taco Bell page, allowing each fan access to print the coupon.
“Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive,” said Greg Creed, Chief Executive Officer, Taco Bell. “We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It’s our way of saying thanks for their loyalty and support.”
The offer will be supported by simple image and text-based ads on Facebook to drive awareness and coupon downloads. The Facebook ad features the brand’s sauce packet emblazoned with “Thumbs up to you Friend!” The copy reads: “Thanks so much for your support! What’s not to “Like” about a free taco?”
As part of its efforts to “setting the record straight,” the company launched a nationwide advertising campaign on January 28 that included full-page ads in national publications, a YouTube video and an online campaign on Google, Yahoo and other search engines and social media networks.