Southwest Airlines Announces Holiday Twitter Contest

Airline Offers Twitter Followers the Chance to win a $1,000 southwestgiftcard During “12 Days of LUV” Contest

As the song goes, for 12 days in December, your “true love” is supposed to give you gifts. Well, this year, Southwest Airlines could be your “true LUV,” except they aren’t giving away Turtle Doves or French Hens. They’re giving away one $1,000 Southwest giftcard each day for 12 days in December with the “12 Days of LUV” contest sponsored by Visa®.

Beginning today, the Southwest Airlines Twitter account (@southwestair) will ask each day for a FUN holiday photo over the next 12 days. Each day has a theme, which will be announced at some point during the day, so be prepared to get crafty and creative! To be included in the contest, Twitterers must include the #12daysofluv hashtag and the requested original photo in their tweet. The Twitterer with the best photo each day will win a $1,000 Southwest gift card. Each daily tweet will announce the photo theme for the day.

Through active participation and engagement with online consumers, the airline has amassed more than a million Twitter followers. To see more details about the “12 Days of LUV” contest, visit: