Continuing its upward ratings climb, Bravo recorded its best quarter in the network’s history with double-digit growth among all key demos in primetime, according to Nielsen Media Research. Averaging 950,000 total viewers and 583,000 adults18-49 in primetime, the network enjoyed double-digit increases, up 12 percent (vs. 846,000) and 10 percent (vs. 532,000), respectively versus third quarter 2009. On pace to mark its best year ever among all key demos, Bravo continues to rank as the No. 1 most upscale and educated cable entertainment network among adults 18-49 in primetime. In addition, 2010 Primetime Emmy-award winning “Top Chef” skewers the competition as the No. 1 food show on cable.
Third quarter sizzled with ‘Summer by Bravo,’ with an unprecedented 10 summer launches of new and returning original programming on the network- from the uber-successful “The Real Housewives of New Jersey” and freshman series “Bethenny Getting Married?” to the return of viewers’ faves, “The Rachel Zoe Project,” “Flipping Out,” and “Watch What Happens: Live”– supported by the first-ever on-air, multi-talent image campaign featuring more than 30 Bravolebrities. In addition, with Bravo’s fans being early adopters and followers of the latest technology trends and at the forefront of what’s hot and happening on the web, Bravo continued to offer multiplatform initiatives from the Bravo Talk Bubble to Bravo Now that offer a deeper, viewing experience. “Bethenny Getting Married?,” which delivered Bravo’s highest-rated series premiere in history, concluded its highly successful freshman season in the third quarter with the inauguration of Bravo Now, the network’s new iPad app; and “Top Chef D.C.” was the first-ever television brand to partner with Groupon to engage fans with the chefs and food on a personal, one-on-one level. Finally, the premiere of “Top Chef Just Desserts” launched with Twitter and Opentable.com partnerships where fans were able to sample free desserts across the U.S.
Bravo’s summer of water cooler hits included part one of “The Real Housewives of New Jersey” reunion special on August 30th, which shattered records for the network, earning the title of highest rated telecast of the “Real Housewives” franchise ever among all key demos, fueling Bravo’s highest rated total day ever among adults 18-49 and marking the highest rated telecast of the year among all key demos, with 3,852,000 total viewers and 2,676,000 adults 18-49 tuning in. The second season averaged 3,193,000 total viewers and 2,296,000 adults18-49, 25 percent (vs. 2,551,000) and up 21 percent (vs. 1,905,000), respectively versus season one. Additionally, “The Real Housewives of D.C.” is pacing to be the second highest rated freshman season of a “Real Housewives” series among total viewers, behind only “The Real Housewives of New Jersey.”
“Top Chef” franchise spin-off “Top Chef Just Desserts” earned the title of Bravo’s best food show series premiere ever among all key demos and to-date, is averaging 1,584,000 total viewers and 1,014,000 adults 18-49. Season three of “The Rachel Zoe Project” earned its highest rated season ever with double-digit increases across all key demos, up 28 percent in total viewers and 15 percent in adults 18-49, respectively versus the season two average and “Flipping Out” season four also is pacing to earn its highest season ever among total viewers. Bravo’s first late night talk show “Watch What Happens: Live” – in its new 10PM timeslot – has seen double-digit increases for its third season, up 49 percent in total viewers and 19 percent in adults 18-49 versus the prior season, to-date.
Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.