Phoenix’s ABC15 (KNXV-TV) is launching a new show called Now@9, an “innovative local news talk program,” weekdays at 9AM beginning Monday, August 30. “Now@9 is a show like no other in the Phoenix television viewing area,” station promotion director Jim Hart told me.
With Now@9 and the soon-to-debut “Smart Families,” which will air weekdays from 3:30 – 4:00PM, ABC15 is adding 90 minutes of daily local programming to its airwaves.
Hart says Now@9 is a combination of news, talk, buzz, and entertainment, including digital and social media. The local news talk program will incorporate viewer opinions and comments as the center of a live discussion everyday. Now@9 is interactive with viewers about the big stories of the day. This new program gets the viewer involved by giving them a voice in the debate about the day’s hottest topics and encourages them to join the conversation via abc15.com, Facebook, and Twitter.
The show will air on ABC15 television and streamed live at www.abc15.com. Viewers are able to follow Now@9 on Twitter using the hashtag #now15 and http://Facebook.com/abc15.
Hart suggested that local PR people who are interested in pitching content for the show send story ideas and press releases through the assignment desk (assignmentdesk@abc15 dot com). Now@9 is being produced by morning show executive producer Leslie Aleman and is anchored by Rebecca Thomas, Kirk Yuhnke, Susan Casper, and Daybreak meteorologist Amber Sullins. Thomas and Yuhnke are co-anchors of Daybreak on ABC15 News, as well as multimedia journalists. Casper, an award-winning multimedia journalist, co-anchors ABC15 News at 4 p.m.
Janice Todd, vice president and general manager of ABC15, said “Now@9 is ABC15’s new brand of local news, talk, and information. The show is designed to be interactive with comments and feedback from our viewers via social media and ABC15.com. Audience engagement is at the core of Now@9’s format. We will be giving a voice to our audience on all platforms. We are very excited about the opportunity to provide a new format of news programming and it is our hope that Arizona viewers will watch and tell us what they think.”
During the week of August 23, viewers can see real-time show rehearsals via a live stream at abc15.com, over the air on ABC15 digital channel 15.2 and Cox cable digital channel 95, starting at 9AM. Play the video below for a sneak peak.