New York Times: Your Ad Here, on My S.U.V.? And You’ll Pay?28 Aug
Your Ad Here, on My S.U.V.? And You’ll Pay?
By ANDREW ADAM NEWMAN
Published: August 27, 2007
At Jobing.com, a job-search and recruiting company in Phoenix, all employees who have been with the company for more than a year are eligible to get their cars wrapped with ads for their employer, a perk that pays them $500 a month plus unlimited gas, even if they were to drive cross-country on vacation.
“It just seemed fair to us,” said Aaron Matos, the 35-year-old chief executive of Jobing.com. “This is a way to get a mobile billboard out on the street, so we were definitely willing to pay for that.” read the rest of the article at New York Times >>
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