New Year’s Resolutions Campaign for 2016

I partnered with Nielsen Media Research to conduct a Harris Poll (on behalf of Brandman University) regarding New Year resolutions for 2016. The survey results were shared with news media across the country via an online newsroom. News stories about the poll conducted for Brandman University ran on more than 200 television stations in the U.S., numerous radio stations and was even mentioned in newspapers such as the Boston Globe, San Francisco Chronicle, Orlando Sentinel, and the Sacramento Bee & Modesto Bee newspapers. I made live TV appearances on “Good Morning San Diego”, “Good Day Sacramento,” “Good Morning Arizona”, and was interviewed on radio talk shows including KOMO in Seattle, WCBS in New York City and KNX radio in Los Angeles.

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Why aren’t more working adults pursuing a college degree? New survey reveals insight into barriers

Brandman University surveyAs employers demand better-educated staff, the job world is changing for both traditional and nontraditional students while barriers grow larger for those not pursuing a degree. In a recent survey conducted online by Harris Poll on behalf of Brandman University, 63 percent of employed adults who don’t have a bachelor’s degree, and are not pursing one, cite tuition and textbook costs as the biggest barriers, followed by 37 percent who say they don’t have time to pursue a degree, while 27 percent believe they are “too old” to work towards a bachelor’s degree.

Why currently employed adult workers are not pursuing a bachelor’s degree [Read More…]

How did you get that national news coverage?

IMG_5817Here’s how I landed a story that ran on 107 different T.V. stations across the U.S. and made CBS This Morning: a media relations case study.

One might think that in today’s hyper-connected world, getting media attention is easier than ever before. It’s actually quite the opposite. The news cycle is bustling with world affairs, politics, crime and a seemingly never-ending onslaught of drastic weather events in the U.S. Moreover, PR people far outnumber journalists today, more so than at any time in the past. And, let’s be honest, many of these PR people are not adept at with the news media.  [Read More…]

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