Facebook is for drunk, stressed young adults
April 12, 2013 By joePRguy

Russell Clayton, a doctoral student at the University of Missouri School of Journalism, has found that anxiety and alcohol use significantly predict the emotional connectedness college students experience toward Facebook
With nearly one billion users worldwide, Facebook has become a daily activity for hundreds of millions of people. Because so many people engage with the website daily, researchers are interested in how emotionally involved Facebook users become with the social networking site and the precursors that lead to Facebook connections with other people. Russell Clayton, now a doctoral student at the University of Missouri School of Journalism, found that anxiety and alcohol use significantly predict emotional connectedness to Facebook.
Clayton’s master’s thesis, conducted under the supervision of Randall Osborne, Brian Miller, and Crystal Oberle of Texas State University, surveyed more than 225 college freshmen students concerning their perceived levels of loneliness, anxiousness, alcohol use, and marijuana use in the prediction of emotional connectedness to Facebook and Facebook connections. They found that students who reported higher levels of anxiousness and alcohol use appeared to be more emotionally connected with the social networking site. Clayton and his colleagues also found that students who reported higher levels of loneliness and anxiousness use Facebook as a platform to connect with others. [Read More...]
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