My Brother’s Keeper

Organizational storytelling is a powerful tool for creating brand affinity and generating content that is engaging and builds a sense of community. Here’s a story I recently discovered at University of St. Augustine for Health Sciences.

They aren’t twins, but Joshua and Kyle Rasmussen share a bond that could rival any multiple-birth sibling closeness. Born just 16 months apart, the brothers became inseparable as kids growing up in Orange County, California. The tight bond they developed in their youth has carried them on a journey through graduate school, and today they both walked across the stage at the San Marcos commencement ceremony earning their doctor of physical therapy (DPT) degrees.

Read the entire story online at: My Brother’s Keeper

Physical Therapy Professor Competes on American Ninja Warrior

A faculty member from University of St. Augustine for Health Sciences, Dr. Todd Bourgeois, appeared on a local news show discussing his experience on the American Ninja Warrior program. Dr. Bourgeois has energized students, faculty and staff at the university through his appearance on the show; he’ll compete in the finals being held in Las Vegas later this summer. We’ll be rooting for you, Dr. Bourgeois!

 

Video story: Ninja Survival Challenge in St. Augustine

University of St. Augustine for Health Sciences hosted the 3rd Annual Ninja Survival Challenge in St. Augustine, utilizing the obstacle course on campus. Some 50 people from across the state participated in the event, including DPT students, which raised money for the Florida Physical Therapy Association (FPTA). It was a pleasure to be there and film this video story. Congrats to all of the student winners.

 

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