Here’s how I landed a story that ran on 107 different T.V. stations across the U.S. and made CBS This Morning: a media relations case study.
One might think that in today’s hyper-connected world, getting media attention is easier than ever before. It’s actually quite the opposite. The news cycle is bustling with world affairs, politics, crime and a seemingly never-ending onslaught of drastic weather events in the U.S. Moreover, PR people far outnumber journalists today, more so than at any time in the past. And, let’s be honest, many of these PR people are not adept at with the news media. [Read More…]
MyPath, Brandman’s new competency-based bachelor’s program where students earn a bachelor’s degree entirely on an iPad, made a lot of headlines this week. A story with CBS News reporter Chris Martinez, featuring an interview with Chancellor Gary Brahm and student Colin Grieg, landed on CBS This Morning and was aired on over 100 local CBS affiliates across the United States. In all, the story was seen by more than 10 million people. Below you’ll find clips from some of the markets where Brandman University operates in California, and Seattle.
I spent the morning on Labor Day this year with my friends at Good Day Sacramento for two live in-studio segments about the teacher shortage in California, and an exciting new program launching at Brandman University. Check out the clips below.
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