The Riverside County District Attorney’s office announced today in a press release that a consumer protection lawsuit against the Boston-based insurance company has resulted in a settlement. The civil complaint alleges violation of California’s false advertising laws by failing to disclose to consumers in the ads that “accident forgiveness” was in fact not available in the state yet countless advertisements had been running in California for over two years. State law requires that all advertising must clearly and conspicuously disclose any material facts that viewers need to avoid being misled. It is alleged in a complaint filed in the case that the disclaimers in the Liberty Mutual ads were unlawful because these ads could convey “an overall impression that California consumers would receive this benefit as part of Liberty Mutual car insurance,” which was not true.
How is it that, in 2016, one of the world’s largest and most valuable brands is just now realizing the importance of a strong digital team? This pivot by McDonald’s represents a prime example of ineffective corporate culture that Unilever CMO Keith Weed calls a generation of marketers leading business today who are bluffing about their knowledge of the digital landscape. Maybe that’s a reason why, at the same time the company is on-boarding Millennials in droves, a number of senior executives are leaving.
The OC Auto Show was held at the Anaheim Convention Center and I spent the day filming at the event on Saturday. Here’s a short montage of some of the footage – the exhibitors amazed me, especially Jeep and Ford. Don’t miss this event next year!
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